This week’s #WhyWednesday comes from Christina Ruggiero, CEO of Hindustan Coca-Cola Beverages, the bottling arm of Coca-Cola India. Christina serves the Greater Atlanta community with United Way not only as an ambassador for Coca-Cola, but also as an example for other Atlanta locals to give back. She explains that with great passion comes great success, and she hopes to inspire others to get involved right here at home. Hear more of her “why” in the video below.

What fuels your passion for giving back? We want to know! Tell us your story and share your “why” here.