06-11-2019 · Silence the Growl
Food program gives children access to nutritious meals
By Bradley Roberts
Food insecurity is a problem in Greater Atlanta’s 13 counties.
United Way of Greater Atlanta found once summer break starts, many of the more than 350,000 children in the area who participate in free or reduced school meal programs go without breakfast or lunch.
United Way created the Silence the Growl® campaign, which raises funds for partner agencies in the community that already work to combat the summer hunger problem. Through this partnership, Action Ministries and MUST Ministries are able to prepare, pack and distribute meals five days a week throughout the summer.
“It’s a lot, but it is a drop in the bucket,” says Charles Sterne, director of United Way’s Silence the Growl initiative. “Over the course of the summer program that we fund, we are serving thousands of meals.”
Sterne works on the implementation of the grant funding. He works alongside the community partners helping them secure funds that make these projects possible.
“We’re funding [Silence the Growl] and supplementing the existing programs that MUST and Action run,” Sterne said. “They are the ones sourcing the food, and so we don’t actually participate in that.”
The Silence the Growl program started in 2014, but the relationship with MUST, Action and United Way has been going on for much longer.
“The driving force behind this was campaign dollars raised outside of campaign strategy,” Sterne said. “The idea was to find a project that we could raise funds for through crowdfunding. Summer meals was identified as a potential source for that, and the reason they started the program was to address the issue.”
The partner agencies know the communities they serve. These are communities packed with people from Title I schools who benefit from those free and reduced lunches during the school year. These partners depend on large volunteer-run operations to make these meal-packing programs possible, Sterne said.
Yvonne Byars, senior director of volunteer services for MUST Ministries, oversees thousands of volunteers who prepare meals for Silence the Growl recipients.
“The summer lunch program is over the course of nine weeks, and we start that the Monday after school ends and run that all the way up through the last Friday [before school starts back],” Byars said. “That takes volunteers, donors, corporations and families, and they actually donate the lunches.”
Those lunches include a “sandwich, fruit, a salty snack and a drink,” Byars said.
Many of the volunteers will pack lunches in the MUST Ministries headquarters in Cobb County, says Ashley Allen, grant manager for MUST.
“It’s an elaborate web of logistics,” Allen said. “Some of them [volunteers] will color the bags and write something inspirational for the children. It means so much for those kids when they get those lunches.”
Allen applies for grants that support the summer meal programs. She said Silence the Growl has been one of the biggest supporters to make the programs “successful these past couple of years.”
Many of the volunteers will work multiple shifts throughout the summer, Allen said.
“Some volunteers sign up to work on this all summer long, and there are some that have a delivery route and magnets for their car,” Allen said.
Allen said United Way has been key in making the program a success.
Amy Olvey, director of Hunger Relief Programs at Action Ministries, said besides purchase, preparing, packing and serving meals, volunteers will also engage in “enrichment” activities with the kids receiving the meals.
“We have some teachers that will go out and read to the kids and possibly do an art project,” Olvey said.
The children in the community served come from Title I schools, but the meals are dispersed at apartment complexes, mobile home parks and even some community centers in various counties. Action serves more than 15 counties throughout the course of the 10-week summer period, and they’ve expanded the program to year-round in the Atlanta metro area of Gwinnett, Fulton and DeKalb counties.
Action also works throughout the year with weekend support food programs at the schools during the school year, Olvey said.
“I think the program is very impactful as far as the nutrition, but also the impact that it makes on the family as a whole,” Olvey said. “These families are working, and when kids are out for school breaks, the [family’s] budget really changes. When you have someone on that tight of a budget and they’ve got a change in those numbers, it can really put things out of whack.”
United Way, its partners and donors understand it is fundamental that a child have access to sustainable, nutritious meals. There are a lot of basic needs, but access to food is essential.
“There’s a hierarchy of needs,” Sterne said. “At the base level, there’s food and shelter, but unless a child is eating well— getting enough food to sustain and eating nutritiously, they are not going to be doing well in school. You’re not going to be seeing positive health outcomes if they are just eating junk food or fast food.
“Access to healthy food and nutrition and not being hungry is fundamental to child well-being. It’s at the heart of it.”