Brighter Future RFP - Applications Closed


Brighter Future brings our work to the areas that need it most with the mission of building up communities and local leadership. Our place-based work is critical because a ZIP Code should not be the greatest predictor of future success and opportunities. 

Goal: Improving the conditions and opportunities for 75,000 children and families by in low and very low Child Well-Being communities by 2027 through the following: 

  • Improving Financial Stability by 15% 
  • Reducing Student Mobility by 15% 
  • Increasing Academic Achievement by 15% 

All Child Well-Being Mission Fund grants are organized into three major approaches: Direct Service, Systems Change, and Capacity Building. For more information on the Fund and what type of work falls into each of these approaches, click here.

Within the Brighter Future Investment Priority area, we have three pathways through which we seek to create change:  

  1. Community-Led Solutions: Increase the level of grassroots organizations and innovative emerging best practices that are led by individuals living closest to inequitable conditions in Brighter Future communities. 
  2. Strengthen Resident Leadership & Learning: Scale coalition efforts that center community voice and create continuous learning exchange opportunities for more community-centered philanthropic engagement and increased resource mobilization.
  3. Community Organizing & Civic Engagement: Prioritize systems and policy change for and by metro-Atlanta residents to ensure that our Child Well-Being agenda guarantees a more equitable, self-determined future for generations of children and families. 

To read more about the Brighter Future Investment Priority area and the Child Well-Being Impact Fund, click here

Current Funding Opportunities

Strengthen Resident Leadership & Learning: Systems Approach 

This opportunity is open to agencies that are working towards strengthening resident leadership and learning, and meet one or more of the following descriptions:  

  • Grassroots agencies, those agencies that use the power and lived experience of the people in the community as the change agents; includes attributes of base building, has a clear identity, integrity, legacy or work and relationships. 
  • Agencies that amplify the voice of residents through storytelling. Storytelling can be written, audio/visual, etc. 
  • Networks and coalitions, defined as alliance or partnering of groups to achieve a common purpose. Groups have similar values, interests, and goals and allows the members to combine their resources and be more powerful than if they acted alone. 

Community Organizing & Civic Engagement: Capacity Building Approach

This opportunity is open to agencies that :

  • have youth leaders (ages 18-24), are cultivating youth leaders, or are a trusted partner of youth residents.  
  • serve or target parents/caregivers or cultivating them, with the goal of creating resident leaders, parent/caregiver advocates, etc. 

Agencies should be located and/or working on a project within the geographic priority of Clayton County, mainly Forest Park ZIP Codes.  

Within the Brighter Future Investment Priority area, Community Capacity Building is a vital lever of a long-term place-based strategy implementation. Place-based initiatives can use a wide range of activities to build capacities in individuals, organizations and communities considered necessary for successful population-level change. Community Capacity Building efforts may consist of providing training, using influence to help develop connections between organizations, creating peer learning opportunities, hosting convenings, organizing to expand resident leadership capabilities, and enabling access to technical assistance. Our goal is for community capacity building interventions to have immediate impact on the success of the initiative as well as contribute to longer-term and sustainable changes in the community systems. (Adapted from Grantmakers for Effective Organizations) 

For both funding opportunities listed above, agencies must use funds for at least one of the guidelines below.  

  • Planning – Funding to help collaborative come together and create a steering committee, common agenda, and working groups 
  • Infrastructure Backbone – Funding to support backbone organizations and/or functions  
  • Implementation – Funding to support system change strategies developed by working groups (e.g., policy/advocacy, spreading innovation and best practices across participating organizations, cross-organizational learning)  
  • Continuous Improvement – Funding to help collaboratives conduct evaluation  

Grant Time & Award Information

Process Timeline

The grant process has five phases that will extend from January – May 2022. More information will be provided in the Applicant Orientation.



Applicant Orientation Webinar

Application opens Jan. 12, 2022


Application deadline: February 2, 2022

All applications submitted through FLUXX

No incomplete or late submissions accepted


Mid-February – Early April

Assessment of application

Follow up questions


Mid–Late April

United Way Leadership volunteers make grant decisions

All applicants notified


Late April – Mid May

Grantee Orientation

Development of measures

Finalize contract

Award Information

  • All applicants will be notified in late-April after UW leadership volunteers complete their decision-making. 
  • The minimum grant award will be $25,000 for a one-year grant period. 
  • We anticipate awarding 2-3 organizations with grant awards ranging $25,000 - $125,000 for the Strengthen Resident Leadership & Learning funding opportunity, and may include multiyear funding. 
  • We anticipate awarding 2-3 organizations with grant awards ranging $25,000 - $125,000 for the Community Organizing & Civic Engagement funding opportunity, and may include multiyear funding. 
  • First time Awardees will participate in the Grantee Orientation to gain more information about grant expectations. Please note: United Way of Greater Atlanta uses a Results Based Accountability measurement framework across our Child Well-Being Mission Fund investments. For organizations that are award recipients we will provide detailed training and United Way staff will work with your organization to develop a minimum of 1 Results Based Accountability metric that corresponds to your grant during the Contract Phase of the process. 

Minimum Requirements

  • Applicants must be a registered 501(c)(3) nonprofit or working with a registered 501(c)(3) nonprofit as their fiscal sponsor  
  • Applicants cannot have an active grant from United Way of Greater of Atlanta, excluding any active grant awards issued from the following grant programs: Emergency Housing Assistance Program, Building Opportunities in Out-of-School Time (BOOST) grant, School-Age Help and Relief Effort (SHARE) grant, Emergency Food and Shelter Program (EFSP), and United for Racial Equity and Healing Fund (UfREHF) 
  • Applicants must be a Black, Indigenous, or People of Color (BIPOC)-led organization OR women-led OR project must be led by people living closest to issue or directly impacted. United Way of Greater Atlanta considers BIPOC-led organizations and women-led organizations to meet 3 of 4 criteria: (1) Executive Director is BIPOC or women-led, (2) The majority of the organization’s Board of Directors are BIPOC, or women-led, (3) The majority of the organization’s executive staff (C-Suite or equivalent level) are BIPOC, or women-led (4) the majority of people served are BIPOC or women. 
  • Applicants must have an annual organizational budget under $1,000,000. Special consideration will be given to organizations with annual organizational budgets under than $500,000. 
  • Applicants must embody attributes of base building and have a clear identity, integrity, legacy or work and relationships in their application. (Review definitions in Overview section) 
  • Applicants must demonstrate how they center racial equity as a part of their design model 
  • Applicants must be predominately serving (50% or more) at least one of the following priority communities of low or very low Child Well-Being: North Clayton (30274, 30296, 30297, 30349), South DeKalb (30032, 30034, 30035, 30021), and/or South Fulton (30337, 30344, 30315, 30354, 30317). Please review the Child Well-Being Map
  • Maintain a current registration with the Georgia Secretary of State office. 
  • Have an independent governing body consisting of at least nine voting members who are resident volunteers, that has the authority to decide policy and strategic direction with respect to the agency's programs, administration and finances, in accordance with the organization's By-Laws, and who shall meet at least four times per year.  Paid staff must not be a voting member of the Board. 
  • Maintain a non-discrimination policy or plan that does not discriminate on the basis of race, cultural heritage, religion, gender, national origin, age, marital status, sexual orientation, veteran status or status as a qualified disabled or handicapped individual. 
  • Demonstrate financial management - All financial statements must show evidence of accounting principles in accordance with Generally Accepted Accounting Procedures (GAAP) and include full disclosures and appropriate notes for such things as leases, loans, investments and affiliated party transactions. 

How to Apply

United Way of Greater Atlanta will be accepting applications from January 12, 2022 – February 2, 2022 through our grants portal FLUXX. The link will to the application will go live on January 12, 2022.