Here’s how your company benefits by
developing a Customized Corporate
Engagement Strategy with United Way:


Your company will be recognized as an important community partner and will have a strong philanthropic message to promote with goals, actions, and results.


Your employees will be provided with appropriate and aligned opportunities for giving and engagement year-round that supports your corporate goals and their individual interests.


Your company’s impact on the community will increase exponentially and you will have a clear philanthropic dashboard to measure your contributions of time, talent, and treasure.


Your company will have a deeper understanding of community issues and the work of United Way.

While workplace campaigns continue to be a cornerstone of United Way’s fundraising, we are working to become the comprehensive charitable solution for your company. We want to redefine our relationship with our top corporate partners. We want to go from a transactional relationship to a customized year-round engagement model. To do this, we have created a strategic process that builds a stronger, more efficient relationship with your company and changes our current model of workplace giving to a model that fosters year-long engagement. This gives your company and its employees the opportunity to make an impact on our communities throughout the year, not just during the typical campaign season.

United Way has engagement opportunities that take place year round. The Comprehensive Corporate Engagement Strategy will identify engagement opportunities in a clear and concise plan that aligns to your Corporate Social Responsibility goals and interest of your workforce. We will work with your team to implement predetermined engagement opportunities throughout the year.

It’s important that our partnership be collaborative. The steps below explain how we would like to begin the process.

We will set up an initial meeting with the company’s Community Relations leadership, Employee Campaign Manager and other determined employees. United Way meeting attendees will include President and/or CEO, Development Officer, Marketing Representative, Volunteerism Representative, and Focus-area Representative.

Purpose of the meeting:
During this initial meeting, United Way will first discuss historical information about the company’s partnership (campaign totals, community impact, volunteerism). Second, United Way will discuss the company’s CSR and how it can better partner with the company. The information gathered in this meeting will inform the strategy and plan going forward.

United Way will provide a draft of the Customized Corporate Engagement Strategy for validation before creating the
finalized plan for presentation.

After gathering information at the initial discovery meeting, United Way would then call a second meeting to present a

Customized Corporate Engagement Strategy to the Community Relations contact and the company’s C-Suite.

Purpose of the meeting:
Present Customized Corporate Engagement Strategy, make any necessary changes and complete the MOU.
Following the meeting a finalized Strategy wiII be sent.