Fundraising Toolkit

This Fundraising Toolkit contains resources and ideas to help make your company’s United Way fundraising as successful as possible.

Below are documents, engagement ideas and best practices, communications materials, and more to support for your fundraising efforts. Please contact your United Way representative  with any questions.

Workplace Fundraising

• Digital Donor Website
• Workplace Poster (8.5×11)
• Campaign Communications Suite
• Employee Engagement Champion (EEC) Fundraising Guide
• Year-Round Engagement Calendar
• Virtual Engagement Menu
• Fundraising and Engagement Ideas
• Unique Ways for Individuals to Fundraise
• Workplace Pledge Form
• Virtual Presentation Tips
• Digital Solutions for Engagement
• Giving Platform Sign-Up Form
• Cause Marketing 
• Additional Ways to Give

Educational Engagement & Volunteerism

• Volunteerism Project Request Form
• Current Volunteerism Opportunities
• Sample Year-Round Engagement Calendar
• Poverty Simulation: Smartie Game
• Virtual Volunteerism Opportunities
• Corporate Volunteer Opportunities

Education: Child Well-Being & Investment Priorities

• Child Well-Being Flyer
• COVID-19 Response and Recovery
• United for Racial Equity and Healing Fund
• Investment Priorities Overview
• Investment Priority Videos Featuring Agency Partners
• Impact Stories
• Strong Learners Brief
• College and Career Ready Brief
• Economic Stability Brief
• Brighter Future Brief
• Interactive Map

FAQs

• Child Well-Being Mission Fund FAQs
• United Way of Greater Atlanta FAQs

Engagement Groups & Leadership Giving

• All Engagement Groups
• Leadership Brochure
• Planned Giving
• Cole Society Engagement Toolkit
• Tocqueville Society Pledge Form

Special Events

• Silent Auction Best Practices
• Talent Show Best Practices
• “Family Feud” PowerPoint
• “Family Feud” How-to Guide
• “Jeoparty” PowerPoint
• Special Events and Peer-to-Peer Fundraising

Videos: About United Way

• More is Powerful – Unite for More
• What United Way Does
• Give. Advocate. Volunteer.
• Share Your Why

Videos: Investment Priorities

• Strong Learners with Our House 
• College and Career Ready with Scholarship Academy
• Economic Stability with Nicholas House
• Racial Equity with Housing Justice League 
• Brighter Future with Ubuntu Community Catalyst 
• Strong Learners with Horizons 
• College and Career Ready with Raising Expectations
• Economic Stability with Catholic Charities

Activities

• Poverty Simulation: Smartie Game
• Fundraising and Engagement Ideas
• Jeans Day Stickers

Marketing Support

• 2021 PowerPoint Template
• United Way Logos
• Social Media Toolkit

Community Resources

• 2-1-1 Card (English)
• 2-1-1 Card (Spanish)

Other

• Community Impact Partners
• Designations Pledge Form