Transport yourself into the middle of Mercedes-Benz Stadium during Super Bowl week!

Call the Play, brought to you by United Way and Character Playbook!

Purchase tickets for the 2019 Super Bowl Fan Experience and visit United Way’s booth. Through virtual reality, you’ll be transported into the center of Mercedes Benz Stadium and meet some of your favorite NFL players. Plus, you’ll get the chance to enter to win 2 tickets to the big game!

Get Tickets

What is Character Playbook?

Character PlaybookTM is a partnership between the NFL and United Way providing an innovative, digital learning experience that uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years.


62% of teachers reported instances of bullying at their school in the past month

83% of social-emotional learning programs significantly improve student academic performance

70% parents say that children should be taught about healthy relationships before the age of 13

How do I win tickets to the Super Bowl?

You have two options. And both help children, families and communities thrive.

  1. Purchase tickets for the 2019 Super Bowl Fan Experience and visit the Call the Play booth. Donate for your chance to win 2 tickets. Winners will be announced Saturday, Feb 2.
  1. Make a donation today at by Jan. 20. Winners will be announced Jan. 27.