At United Way of Greater Atlanta, we believe that collaboration is the key to driving sustainable and equitable improvements in the well-being of children, families, and individuals in the community. We are the ONLY nonprofit that brings together people and resources from every sector – volunteers, advocates and donors; partner agencies, counties and governments to develop and deliver new solutions. And through collaboration, comes innovation.

In 2015, our organization launched our SPARK Prize, providing small grants to incentivize collaboration and social innovation among nonprofits, businesses and community groups, while showcasing Atlanta’s ingenuity when it comes to addressing the needs of children and families. These grants were made after extensive vetting of volunteers and subject-matter experts and culminated with a live pitch competition. Since February 2015, the Spark Prize™ has granted over $210,000 to more than 20 nonprofits across Greater Atlanta.

In 2017, one of our SPARK Prize winners was Jasmine Crowe, the founder and CEO of Goodr. Goodr is a startup that provides restaurants, airports, convention centers and other food service operations with a blockchain-based digital platform to track surplus food and a food waste recovery service. Essentially, Goodr offers insights to help food businesses reduce waste, and then picks up and donates what waste they don’t mitigate to non-profit partners.

Since winning $15k in the SPARK Prize competition in 2017 to jump-start her business, Jasmine has grown her business to a multi-million-dollar company focused on a mission aligned with United Way of Greater Atlanta. She’s been featured in Forbes, Fast Company, Good Morning America. She’s truly inspirational.

One example of Goodr’s work is its partnership with the NBA, Atlanta Hawks, City of Atlanta, and Kaiser Permanente, to create 16 full-service grocery pop-ups in communities of color across metro Atlanta in March of last year. In just one day, 3,400 families were provided groceries in areas deemed food desserts. That’s more than 140,000 meals served and more than 125,000 of food.

Back in 2015, United Way of Greater Atlanta saw a “spark” in the work of Goodr. No longer a spark, Goodr’s work has turned into a wildfire, supporting nonprofits across Greater Atlanta.

Continuing our partnership with Goodr, Jasmine will now be a guest of United Way at our annual Women’s Leadership Breakfast on May 5 at the downtown Hyatt. It’s been two years since our last breakfast and when we reunite, we’ll give a nod to the unexpected changes we have faced while celebrating the real glow and grow up many have done in re-examining ourselves, our careers and the things that matter most.

Jasmine will be joined by other panelists including Pinky Cole, entrepreneur and owner of Slutty Vegan; and Leyla Seka, COO of Ironclad and co-founder of Black Venture Institute. The conversation will be moderated by WSB-TV Co-anchor Linda Stouffer. We’re excited for this hybrid event where people can join both virtually and in-person. For more information and to register, click here.

Welcome to the SPARK Prize 2020!

Through SPARK Prize, United Way of Greater Atlanta awards small grants to fund collaborative and innovative projects that address Greater Atlanta’s pressing challenges to improving child well-being.

The deadline to apply for the SPARK Prize is Friday, December 4, 2020 by 6:00 p.m.

Individuals, community groups and agencies of any size are encouraged to enter a submission to compete in the SPARK competition, with special consideration for organizations or groups with a budget under $500,000.

To enter the 2020 SPARK Prize competition or find additional information, follow the links below:

Dekalb County SPARK Prize

Your innovative idea can spark a change!

Do you have a great idea to address homelessness and improve child well-being in your local community? In partnership, United Way of Greater Atlanta, Kennesaw State University, Cobb Community Foundation and Cobb Collaborative will award small grants to fund collaborative and innovative projects that address homelessness and improve child well-being in Cobb County. Prizes will be awarded at the event on November 3, 2020

SPARK Prize is a “Shark Tank” style competition that awards grants to fund projects addressing Greater Atlanta’s greatest social challenges throughout the 13-county region. Through the SPARK Prize competition, United Way incentivizes cooperation and social advancements among nonprofits, community and business groups.

The deadline to submit your idea for the Northwest Region SPARK Prize competition is Friday, August 21, 2020 at 6:00 p.m.

To enter the 2020 SPARK Prize competition or find additional information, follow the links below:
Northwest Region SPARK Prize

This event will allow out-of-the-box thinkers to present their innovative idea to address the needs of children and families in their own communities.

Your innovative idea can spark a change!

Do you have a great idea to improve child well-being in your local community? United Way of Greater Atlanta is celebrating collaboration and civic innovation with the 2020 SPARK Prize™ in Gwinnett, North Fulton and South Fulton counties!

SPARK Prize is a “Shark Tank” style competition that awards grants to fund projects addressing Greater Atlanta’s greatest social challenges.Through the SPARK Prize competition, United Way incentivizes cooperation and social advancements among nonprofits, community and business groups.

The deadline to submit your idea for this year’s SPARK Prize competition is extended to Monday, February 17 at 6:00 p.m. To enter the 2020 SPARK Prize competition or find additional information for your region, follow the links below:

Each regional event will allow out-of-the-box thinkers to present their innovative idea to address the needs of children and families in their own communities.

Since February 2015, SPARK Prize has provided hundreds of thousands of dollars in grants to nonprofits, civic innovators and social entrepreneurs across Greater Atlanta and the next award can be yours! The challenge is set for you to present an innovative idea that will change lives and improve child well-being in the county you call home.

SPARK Prize™ in the counties

Innovation and collaboration are not only being celebrated but rewarded with SPARK Prize events throughout Greater Atlanta! SPARK Prize is a “Shark Tank” style competition that awards grants to fund collaborative and innovative projects addressing Greater Atlanta’s greatest social challenges.

This year, United Way of Greater Atlanta is expanding SPARK Prize, with locally focused events in Gwinnett, North Fulton, South Fulton and the Northwest Region (Cobb, Douglas, Cherokee and Paulding counties).

Through the SPARK Prize competition, United Way funds small grants to incentivize cooperation and social advancements among nonprofits, community and business groups. Each regional event will allow out-of-the-box thinkers to present their innovative idea to address the needs of children and families in their own communities.

Since February 2015, SPARK Prize has granted $166,000 to 18 nonprofits, civic innovators and social entrepreneurs across Greater Atlanta and the next award can be yours! The challenge is set for you to present an innovative idea that will change lives and improve child well-being in the county you call home.

To enter the 2018 SPARK Prize competition or find additional information for your region, follow the links below: