At United Way of Greater Atlanta, we believe that collaboration is the key to driving sustainable and equitable improvements in the well-being of children, families, and individuals in the community. We are the ONLY nonprofit that brings together people and resources from every sector – volunteers, advocates and donors; partner agencies, counties and governments to develop and deliver new solutions. And through collaboration, comes innovation.

In 2015, our organization launched our SPARK Prize, providing small grants to incentivize collaboration and social innovation among nonprofits, businesses and community groups, while showcasing Atlanta’s ingenuity when it comes to addressing the needs of children and families. These grants were made after extensive vetting of volunteers and subject-matter experts and culminated with a live pitch competition. Since February 2015, the Spark Prize™ has granted over $210,000 to more than 20 nonprofits across Greater Atlanta.

In 2017, one of our SPARK Prize winners was Jasmine Crowe, the founder and CEO of Goodr. Goodr is a startup that provides restaurants, airports, convention centers and other food service operations with a blockchain-based digital platform to track surplus food and a food waste recovery service. Essentially, Goodr offers insights to help food businesses reduce waste, and then picks up and donates what waste they don’t mitigate to non-profit partners.

Since winning $15k in the SPARK Prize competition in 2017 to jump-start her business, Jasmine has grown her business to a multi-million-dollar company focused on a mission aligned with United Way of Greater Atlanta. She’s been featured in Forbes, Fast Company, Good Morning America. She’s truly inspirational.

One example of Goodr’s work is its partnership with the NBA, Atlanta Hawks, City of Atlanta, and Kaiser Permanente, to create 16 full-service grocery pop-ups in communities of color across metro Atlanta in March of last year. In just one day, 3,400 families were provided groceries in areas deemed food desserts. That’s more than 140,000 meals served and more than 125,000 of food.

Back in 2015, United Way of Greater Atlanta saw a “spark” in the work of Goodr. No longer a spark, Goodr’s work has turned into a wildfire, supporting nonprofits across Greater Atlanta.

Continuing our partnership with Goodr, Jasmine will now be a guest of United Way at our annual Women’s Leadership Breakfast on May 5 at the downtown Hyatt. It’s been two years since our last breakfast and when we reunite, we’ll give a nod to the unexpected changes we have faced while celebrating the real glow and grow up many have done in re-examining ourselves, our careers and the things that matter most.

Jasmine will be joined by other panelists including Pinky Cole, entrepreneur and owner of Slutty Vegan; and Leyla Seka, COO of Ironclad and co-founder of Black Venture Institute. The conversation will be moderated by WSB-TV Co-anchor Linda Stouffer. We’re excited for this hybrid event where people can join both virtually and in-person. For more information and to register, click here.