Brandon Chubb’s introduction to philanthropy started his junior year at Wake Forest University.
The 25-year-old Chubb, who played inside linebacker for the Demon Deacons, started volunteering for an organization called, “Help Our People Eat.” He said he would go to a local church in Winston-Salem, North Carolina where groups would prepare and pack meals that they would hand out to children in the city.
According to HOPE of Winston-Salem, one out of every four children in North Carolina has insufficient food to meet their nutritional needs.
“We would pass out lunches to these kids, and we would just sit and eat and enjoy it with them,” he says. “Seeing the joy on those kids’ faces and being able to take that stress off their day — I just wanted to keep doing it. So, I got to where I was doing it every Sunday that I was in college. That was already in my heart, and I wanted to carry that into my hometown.”
Brandon and Bradley Chubb started the Chubb Foundation in October 2017. Brandon, who lives in Vinings with wife, Cassidy, says the foundation’s purpose is to “activate human potential,” and they help do this by tackling different issues through various initiatives in the Greater Atlanta community.
Brandon is the son of Aaron and Stacey Chubb. His father played for University of Georgia and was later drafted in the NFL by the New England Patriots — his mother is an athlete, too, competing in half and full marathons as well as triathlons.
He and his brother grew up idolizing their father and his accomplishments, Brandon says.
Brandon was a standout inside linebacker at Wake Forest University, earning All-ACC defensive honors in his senior season. He signed with the Los Angeles Rams in 2016 as a priority free agent. He had stints with the Rams and Detroit Lions, and he’s currently in his second season with the Carolina Panthers.
This past week, Brandon has been at the United Way of Greater Atlanta offices completing the third week of an NFL Players Association externship.
Brandon discovered the externship through the NFLPA, and he singled out United Way as the perfect place for him to gain knowledge about the inner working of the largest United Way in the United States.
The experience at the United Way could help him as he operates his own foundation with brother, Bradley, an NC State graduate who now plays outside linebacker for the Denver Broncos.
He said in his first two weeks of the externship, he spent time in meetings with United Way Worldwide to discuss the NFL partnership with United Way and how to better connect teams to local United Way chapters. They wanted to make sure “everybody is getting the same experience no matter where they are,” he says.
The discussion also focused on making sure the organization “had the necessary resources to engage” with players in different cities.
In his week at United Way of Greater Atlanta, Brandon has learned how the nonprofit operates under its mission and Child Well-Being agenda to make sure they can engage donors and volunteers.
Connections he’s built this week have been important as he moves forward, Brandon says. He wants to take the experience at the large nonprofit and scale it down to benefit his own organization.
The foundation hosted its first event Oct. 21, 2017 at Bobby Dodd Stadium. Brandon took 10 students from Barack H. Obama Elementary Magnet School of Technology to watch Georgia Tech play his alma mater in football.
“They loved it,” he said. “It was an opportunity to get out of the house and the environment that they are used to.”
The Chubb Foundation looks to provide opportunities for youth within Atlanta communities. One of the ways they are doing this is through the “Moving the Needle: Effecting Change through Entrepreneurship” program.
“Moving the Needle” is a 10-week program with Active Youth Academy, an Atlanta public school after school program, with curriculum focused on entrepreneurship.
“It’s a curriculum that we established, and we have a facilitator week-by-week that teaches them how to build these ideas,” Brandon says. “This is led by young entrepreneurs. We want them to see them and say, ‘Hey, you look like me. I can do that.’”
Brandon says the goal is to expose fifth and sixth-graders to different types of entrepreneurship. It’s a way for them to see that truly anything is possible.
“These kids aren’t around entrepreneurs,” Brandon says. “Entrepreneurship — it’s a mindset, and it’s hard to visualize and put your mind to something if you don’t see it.”
The program culminates in a “Shark Tank-type” presentation of the students’ entrepreneurial endeavors at the end of 10 weeks. Through the course of the program, students brainstorm and come up with different ideas to address a need in their community.
“I want the kids to present in front of the community and family, but also in front of the sponsors and donors,” he says. “I’m hoping that they can see that they can do anything they put their minds to. We want to cultivate that mindset. It’s a go-getter mentality, a hustle and bustle.”
The Chubb Foundation held its inaugural football camp in July 2018 at Mercedes-Benz Stadium. The foundation partnered with Big Brothers Big Sisters of Metro Atlanta, 100 Black Men of South Metro Atlanta and Active Youth Academy.
“We had around 300 kids,” Brandon says. “We put them through a camp in the stadium, and we had a Q and A afterward. We wanted to put them in these experiences where they can have exposure.”
Brandon and Bradley hope to leverage their relationships with coaches, inviting them to the camps to see talented kids who may not have ever gotten the chance to perform in front of recruiters otherwise.
The Chubb Foundation has plans to build on these programs for the future.
“We have big plans for everything, but with those two that we are running, I want them to expand that way,” Brandon says. “Being with United Way, I want that to be a partnership as well.”