The workplace is changing, and employees look to employers for more than just a paycheck. More and more, research is indicating that employees expect employers to respond to things happening in their community and support causes or issues they care about.

However, sometimes a company’s interests and the passions of an employee don’t necessarily align. In response, businesses seek out ways to engage employees in more impactful work.

That’s why United Way of Greater Atlanta partnered with Alston & Bird to host an informational event about how some Corporate Social Responsibility (CSR) experts from Greater Atlanta are leading the way in modern philanthropy through their employee-engagement programs.

The event, entitled “Creating Purpose,” drew representation from organizations such as Emory University, Genuine Parts Company, Accenture, Merrill Lynch, NCR and King & Spalding.

Throughout the afternoon, attendees were able to hear from nonprofit leaders like Milton J. Little, president and CEO of United Way of Greater Atlanta, and Megan McCamey, social purpose advisor for Go Beyond Profit, about how the work of the nonprofit world is becoming far more data-driven than it has been in the past.

“Our organization, collaborative by nature and data-driven by necessity, is positioned to effect change in the Atlanta community like never before,” said Little.

United Way of Greater Atlanta’s Child Well-Being Index, which measures the well-being of communities based on a comprehensive set of measures, has helped the organization understand which of their programs are effectively benefitting communities. With this information in mind, they have been better suited to align their community programs with the employee engagement programs of the business community.

And that’s what the panel discussion in the later afternoon revolved around.

Ann Cramer, senior consultant for Coxe, Curry & Associates, took the stage to moderate a conversation between three guest panelists: Carley Stephens, community affairs program manager for Gas South, Lain Shakespeare, senior director of corporate citizenship for Mailchimp, and Yvonne Whitaker, lead of the NCR Foundation.

Over the course of half an hour, the panelists took turns describing their updated employee engagement efforts and the steps that they have taken to ensure that their employees feel they are making an impact both inside and outside of the office.

Stephens, a recent adopter of a new platform, “Salesforce.org Philanthropy Cloud,” then shared the stage with a representative from Salesforce.org to talk about how the platform has bolstered her existing philanthropy work.

“Being able to collaborate as extensively as we can with other organizations through Philanthropy Cloud leads me to believe that our impact on the community will be far more pronounced than it has been in the past,” said Stephens.

The platform, born out of a strategic partnership between United Way and Salesforce.org, is empowering employees to become citizen philanthropists in their communities. Combining artificial intelligence from Salesforce.org with the content expertise of United Way, the platform allows employees to read about and donate to causes they care about, sign up for volunteer events and understand how their contributions are a part of a bigger picture.

While the workforce is changing at a rapid rate, there’s no reason to believe that the CSR efforts of corporations can’t too. And, with any luck, the work of business and philanthropy can continue to align in ways that benefit both corporations and the community.

If your company is seeking out more effective ways to create impact in your community, contact Bill Campbell from United Way of Greater Atlanta at bcampbell@unitedwayatlanta.org to learn more about the Salesforce.org Philanthropy Cloud platform today.

Working with United Way of Greater Atlanta, Gas South’s launch of the Salesforce.org Philanthropy Cloud has contributed significantly toward major business objectives, spanning Corporate Social Responsibility, HR, and marketing goals. Gas South partnered with United Way of Greater Atlanta to deploy Philanthropy Cloud to manage its employee giving. And in just seven months, the company has experienced a 43% increase in employee participation, an 18% increase in employee giving, and a 5% improvement in workplace perception. This has allowed the company to increase its community engagement and boost employee morale.

“Gas South has been a pioneer in its adoption and embrace of Philanthropy Cloud,” said Nasi Jazayeri, Chief Technology & Product Officer at Salesforce.org. “We look forward to seeing more community impact from Gas South with the help of this platform.”

Salesforce.org Philanthropy Cloud is a first-of-its-kind impact solution that empowers corporations to put their values into action. It connects employees to causes in an easy-to-use and centralized way through giving, matching, and volunteering tools. Philanthropy Cloud helps companies attract and retain talent, improve brand reputation, and positively contribute to their communities.

“Philanthropy Cloud allows our company to effectively communicate our own corporate social responsibility strategy and foster collaboration among our employees,” said Gas South Community Affairs Programing Manager Carley Stephens. “Gas South is invested and committed to improving the community we serve. Thanks to Philanthropy Cloud, we can now accelerate our philanthropic impact and meet our community needs through improved impact measurements and conversations with community partners and other corporations.”

Gas South has partnered with United Way of Greater Atlanta to run campaigns and implement year-round giving, providing its employees a way to give to any cause they choose. Gas South has also embraced the platform’s volunteering capability as an early adopter. The company is deeply vested in helping children in the Atlanta community improve their math and reading skills and climb out of poverty. For the past 11 years, Gas South has been working with its local schools and community centers to find ways to address the basic and educational needs of the area’s children. To date, Gas South has raised more than $5M, and helped more than 24,000 students improve their literacy skills.

We’re proud to partner with Saleforce.org and Gas South to bring Philanthropy Cloud to the Greater Atlanta market,” says United Way of Greater Atlanta President and CEO Milton J. Little, Jr. “Philanthropy Cloud gives companies an advantage in the talent war, allowing our region’s growing workforce to engage with social issues 24/7 and drive impact more strategically than ever before. Gas South and its employees are exceeding their philanthropic goals through this year-round strategic partnership, with an incredible digital engagement experience.”

To learn more about Salesforce.org Philanthropy Cloud and how it will benefit your goals for engagement and impact, click here.