Belisa Urbina knew the well-being of her staff was her most important priority, but she had an important decision to make—she and her husband, Miguel, both.

The two founded the nonprofit Ser Familia in 2001 after moving from Puerto Rico to Georgia in 1999. In the nearly two decades since its inception, Ser Familia has become a leading program in Georgia that provides family services to the Latino communities of the Greater Atlanta region.

So, in March 2020 with the probable outbreak of the novel coronavirus on the horizon, Belisa says she reached out to her employees and board members for input.

“I remember that on a Sunday I sent a text to my board members and asked if they could meet with me via phone that afternoon,” Belisa says. “We went through every scenario—what if we closed the offices, we kept this one open, closed that one—we crunched the numbers and made plans from ABC up to Z.”

Belisa says Ser Familia ultimately made the decision to keep their offices open through the worst of the pandemic. She said it was important—too important—that the Latino community have a place to come “in the midst of a tremendous crisis,” and “be listened to and be supported.”

“We were blessed to be able to provide emergency assistance in the way we could do it,” she says. “We have provided the same services that we provided [before the pandemic], and on top of that, we are doing an emergency relief effort of really large proportions.”

Ser Familia aims to strengthen Latino families and equip Latino youth, couples, parents and families through programs that “teach improved life, leadership and communication skills,” and they offer social services to Latino families—for almost 20 years they have offered youth programs, case management, victim support services, mental health counseling, immigration legal relief efforts and other emergency services, Belisa says.

To this day, Belisa says Ser Familia has supplied more than $400K in emergency rental assistance.

And the demand has increased since the COVID-19 outbreak. Ser Familia was one of the most recent recipients of grant funds made possible through the Greater Atlanta COVID-19 Response and Recovery Fund, a joint effort from United Way of Greater Atlanta and the Community Foundation for Greater Atlanta.

On Aug. 11, United Way and Community Foundation announced the seventh round of grants for the COVID-19 response. Ser Familia received $150,000 to meet the increased demand for emergency financial assistance.

The seventh round of grants totaled roughly $1.13 million and targeted emergency financial assistance for housing-related costs. The grants went to 10 organizations in response to the region’s needs resulting from COVID-19.

The Latino community was one of the “first ones to be impacted,” Belisa says, after state and local officials made efforts to stem the spread of the coronavirus by shutting down small businesses, restaurants, gyms and schools.

As of Sept. 1, COVID-19, which is a respiratory illness with symptoms such as cough, fever and in severe cases, difficulty breathing, has infected more than 6 million nationwide and killed more than 183,000 people.

“The hospitality industry, construction, all of those where the Latino families work went out the door,” Belisa says. “From this point, there’s no recovery in sight.”

Belisa’s team did a survey around the second week of April to see just how great the impact in her community was. She said Ser Familia found that of the surveyed, about 65 percent had lost one or both sources of income in the home.

Ser Familia had pivoted to address the immediate needs of the community, Belisa says, which meant offering tutoring, addressing food insecurity, COVID-19 testing, etc.

She’s been thankful for her staff and their ability to step up during these times—often working long hours, weekends. With every challenge that COVID-19 brought, Belisa says her staff went “toe to toe with it.”

“Sometimes you think that you have the right people on [staff], but it’s times like these when you just know you have the right people,” Belisa says. “My staff has been here and have shown up every day, every time. They have gone beyond everything that I have imagined they would do. They have made every difference in the world.”

She was also extremely grateful for the grant funds provided by United Way and Community Foundation. Without this partnership and support, she says, “none of this would be possible.”

If you would like to help empower this work in communities across Greater Atlanta, donate to the Greater Atlanta COVID-19 Response and Recovery Fund.

If you or someone you know lives within the city limits of Atlanta and are in need of emergency rental assistance, visit to see if you might be eligible for funds that could cover past due rent, utilities and move-in deposits as a result of impending eviction.

Jacob Ethel remembers the initial feeling of anger that swept over him when he first watched the video of George Floyd. He says he saw the “callousness” of the police officer who knelt on Floyd’s neck and the surrounding officers who stood by and did nothing.

“It was eye-opening for me,” he says. “Especially being an African-American male in this country, you tend to internalize these images… I can easily see myself as George Floyd in that situation and under the knee of the police officer. That was the hardest fact—that could be me. It was heartbreaking.”

Floyd, a Black man from Minneapolis, Minnesota, died May 25 after being handcuffed and pinned to the ground by a white police officer who held his knee on Floyd’s neck for nearly eight minutes.

Floyd’s death was captured on video and shared worldwide, which set off a global movement of protests. Protestors spoke out against yet another senseless and preventable death of a Black individual at the hands of police. These instances are common in Black communities, protestors say, and are a byproduct of systemic racism in America.

Ethel watched as tens of thousands of people assembled in the streets of Atlanta in the days following Floyd’s death to express their outrage and call for change. He wanted to express his thoughts and further the conversation within his own circles, so he began to reach out to friends and colleagues. Ethel, who is serving his second year on the board for United Way of Greater Atlanta’s Young Professional Leaders, says he sent a message to other YPL board members.

“Once I sent that message, I started to get a flood of responses from others telling me how they felt [that day],” he says. “Disenfranchised,” “Anxious,” “Afraid,” were some of the first words that Ethel says the group of YPL members mentioned. But then, as the discussion grew, those morphed into “Determined,” “Motivated,” “Focused.”

“We thought about what we could do to make this a more active communication so we can do something better to support our members as well as the larger community,” he says.

That’s where the conversation started with the Lead. Impact. Network. Change (LINC) and YPL affinity groups at United Way. The group ultimately decided to launch a #howareyouatl campaign to ask its members how they were doing—to check in.

The question, simply phrased, “How are you?” had become hollow, akin to “Hello,” Ethel says. But now, with the current state of the

world—not only in the midst of large-scale protests, but also in the midst of the novel coronavirus pandemic—this question had taken on new meaning.

What that video of George Floyd showed was a small representation of a much larger issue, Ethel says. The actions in that video were “devoid of humanity,” he says.

“We are better than that as a community, and as a country we have to do better,” Ethel says. “No matter who it was—it doesn’t matter the skin color, race, creed or religion. We have to do better as a community. We can’t stay silent any longer and allow these things to continue.”

The deaths of Floyd, Breonna Taylor, Ahmaud Arbery and countless others related to racial violence remind us that even in the midst of a pandemic, there is another disease we need to fear, fight and prevent: structural racism.

United Way of Greater Atlanta has always fought to end structural racism and upend the longstanding inequities that undermine the well-being of children, families and communities in our region.

United Way’s Child Well-Being Index, a set of 14 measures assessing the presence or absence of basic opportunities and resources that all children and families need to thrive, showed in 2017 that nearly 500,000 children live in communities of low child well-being. Those communities are occupied by a majority of Black and Brown residents.

The correlation between race and zip code comes with vulnerable populations and low levels of child well-being—making it critical for United Way to address place and racial equity strategically. United Way recently launched the United for Racial Equity and Healing Fund on the belief they are uniquely equipped to play a role in bringing together communities around this critical need. You can donate to this fund today.

The best way to overcome years of inequity is by coming together and creating a dialogue around these issues, Ethel says.

“That’s what we’re pushing for, not only in YPL but worldwide,” Ethel says. “Our board members have taken the challenge to make sure this continues to our individual organizations.

“[United Way] supports a myriad of causes to improve the common good of communities around the world, and that’s why I continue to donate and support with my time,” Ethel says. “That’s why we have to continue these conversations. We need to make sure systemic racism in our country and discrimination is not tolerated.”

ATLANTA – Nearly 500,000 children in Greater Atlanta live in communities that lack the basic opportunities and resources that all children and families need to thrive. These communities are in zip codes where the majority of residents are people of color. These are also communities where COVID-19 hit hardest, exposing the health and economic disparities resulting from years of disinvestment and structural racism. The current spotlight on these disparities and recent civil unrest has created new momentum to address racial inequities and an opportunity to convert the moment into a turning point for advancing deep and widescale changes.

In response, United Way of Greater Atlanta has created the United for Racial Equity and Healing Fund to tackle the systemic issues underlying the correlation between race and zip codes, place and equity.

“The urgency for racial equity embedded in this historic moment requires innovative strategies coupled with courageous action,” said Nathaniel Smith, Founder and Chief Equity Officer for the Partnership for Southern Equity. “The establishment of the United for Racial Equity and Healing Fund adds significant momentum towards the realization of a more just and inclusive Greater Atlanta. The journey towards racial equity for current and future generations is a difficult path to follow. It is encouraging to witness United Way’s decision to choose a path seldom taken by our local civic leadership. I encourage others to choose this pilgrimage with us.”

United Way’s Board of community volunteers made the decision to match the first $1 million in donations to the fund to demonstrate their strong belief in the importance of its charter and its consistency with United Way’s Child Well-Being mission: to ensure that every child has the opportunity to reach his or her potential.

Since 2016, United Way of Greater Atlanta has been laser focused on addressing the reasons why Greater Atlanta sits at the bottom of the list of U.S. cities in terms of opportunity for social and economic mobility. A 2019 Bloomberg report named Atlanta “the capital of U.S. inequality” for the second year in a row. “Zip code should not be destiny,” has been a guiding force for the organization’s homelessness, human trafficking, early learning, and workforce development priorities.

“The correlation between race, zip codes and its effect on child well-being makes it critical for United Way to address place and racial equity strategically,” said Katrina D. Mitchell, Chief Community Impact Officer at United Way of Greater Atlanta. “The decisions and actions we make today will significantly shape the future. It is our vision that this fund will invest in structural solutions to catalyze effective, long-lasting change, address the root causes of racial inequity and prioritize hope, healing, and care during an unprecedented time.”

Funds will be invested in organizations in Greater Atlanta that are primarily focused on racial inequity challenges in their communities and on a regional level. Priority will be given to organizations:

  • Led by (executive leadership, staff, board) and focused on Black, Indigenous and People of Color (BIPOC) communities most directly impacted by structural racism
  • That are leading policy and advocacy efforts that intersect with on-the-ground civic engagement that is focused on people of color
  • That prioritize youth voices and take a multi-generational approach
  • Working on or adjacent to Racial Justice Efforts


Fund investments will be guided by an advisory committee and will utilize a racial equity impact analysis to aid in grant decisions.

Raphael Bostic, President and CEO of the Federal Reserve Bank of Atlanta (FRBA), and United Way of Greater Atlanta Board member, is a key supporter of the new fund and its timeliness. As Bostic said in an essay for a recent FRBA report, “Systemic racism is a yoke that drags on the American economy. By limiting economic and educational opportunities for a large number of Americans, institutionalized racism constrains this country’s economic potential. This country has both a moral and economic imperative to end these unjust and destructive practices.”

To donate to the United for Racial Equity and Healing Fund, click here.

About United Way of Greater Atlanta

United Way of Greater Atlanta, the largest United Way chapter in the nation, focuses on ensuring that every child in Greater Atlanta has the opportunity to reach his or her full potential. The organization invests in more than 200 programs in 13 counties through the Child Well-Being Impact Fund and works to help children succeed in school, improve financial stability of families, provide affordable and accessible healthcare and end homelessness. For more information, visit: or Facebook, LinkedIn, Twitter and Instagram.

Media Contacts:

For United Way United Way of Greater Atlanta

Chad Parker, 404.358.5055




United Way’s YPL, LINC asks ‘How are you?’

Affinity group looks to create dialogue around issue of systemic racism in light of recent deaths of Black individuals

George Floyd, a 46-year-old Black man from Minneapolis, died May 25 after being handcuffed and pinned to the ground by a white police officer who held his knee on Floyd’s neck for nearly nine minutes.

Floyd’s death was captured on video, shared worldwide, and then set off a global movement of protests that quickly spread across the U.S. — protestors spoke out against yet another senseless and preventable death of a Black individual, and the unjust murders of Black people at the hands of police. These instances are common in Black communities, protestors say, and these deaths a byproduct of systemic racism in America.

The deaths of Floyd, Breonna Taylor, Ahmaud Arbery, and countless others related to racial violence remind us that even in the midst of a pandemic, there is another disease we need to fear, fight and prevent.

On May 26, the day after Floyd’s death, protests began in Minneapolis and spread nationwide as tens of thousands of people assembled in the streets to express their outrage and sorrow. Those marches quickly spread to Atlanta.

United Way of Greater Atlanta has always fought to end structural racism and upend the longstanding inequities that undermine the well-being of children, families and communities in our region.

There’s one way we can hope to overcome such division: by coming together and creating a dialogue around these issues.

With so much going on in the world, United Way’s Lead. Impact. Network. Change. (LINC) and Young Professional Leaders (YPL) network decided to reach out to its members and check in—to ask, “How are You?”


Here are some of the responses to the #HowAreYouATL tag on Instagram:

User @idasangel says while the movement has exposed certain things, these issues are nothing new for Black communities in Greater Atlanta and across the United States.

“Atlanta is my birthplace. I was raised here. And will forever serve here,” @idasangel writes.
“This movement has exposed systems, behaviors and beliefs that have sought to tear both this city and this nation apart.

“Lately, I’ve been feeling mentally drained, but this emotion isn’t new to so many of us.”

@johnsonkentara echoed that same feeling, simply stating “I’m exhausted.”

Also, via Instagram, @jenniferjakijohnson says these injustices are sickening.

“I know I am tired and sick from the injustices. It is undeniable [sic] a sad place to be in when you wonder if your Black son, brother, or father will return home safely,” @jenniferjakijohnson says.

@kd.noire thanked YPL and LINC for taking the time to ask a routine but important question.

“Asking ‘how are you’ maybe once seemed so routine and simple, but it is really vital to creating genuine connections,” @kd.noire says. “Thank you for asking and caring!”

We want to know how you’re doing.

How can you participate? We’re encouraging Greater Atlanta to join us in the conversation and share how you are feeling on social media using #howareyouatl and engaging with United Way’s Young Professional Leaders’ posts and stories here.

Each morning, your alarm on your phone sounds and you roll over in bed to switch off the device, flipping on a lamp at your bedside table. You scroll through that phone and check your calendar — a full list of the day’s events — you head to the kitchen, open the fridge and grab breakfast just as your automatic coffee machine cycles on and pours you a fresh cup.

You cram down your breakfast, take a shower, get dressed and hop in the car or rush to the train for your commute to work.

Every single step of the way, the decisions you make and the actions you take —all seemingly insignificant — are inspired by science, produced by an engineer and involve some sort of mathematical operation.
This is what United Way of Greater Atlanta President and CEO Milton J. Little, Jr. brought to the attention of the audience inside an AT&T ballroom in Midtown Atlanta a few miles from Fox Theatre on Nov. 19.

“There’s nothing that you can do in this world that doesn’t require science,” Little says. “There’s no clothes to wear, there’s nothing to eat, there’s nothing you drive — almost nothing we touch that isn’t the product of someone who learned to invest in science.”

United Way of Greater Atlanta has invested in science over the past year. On Nov. 19, United Way hosted its inaugural STEMUp Youth Maker Competition at AT&T.

The STEMUp program’s director and Senior Director of Youth Development at United Way Tricia Crossman says the Youth Maker Competition is about “giving young people the opportunity to give their ideas” in order to solve problems their communities face using Science, Technology, Engineering and Math (STEM). Those ideas were presented to a round of judges via video submissions and then whittled down to nine finalists.

For this competition, students had to create something “solution-oriented,” Crossman says. The submission had to be realistic, could be successfully implemented, had to be youth-led and had to be creative and innovative.

Crossman says the students also had to consider a “social responsibility” component.

“Young people have great ideas, and we often don’t tap into them to help us make our world better,” Crossman says. “This is our inaugural competition, but it is our hope that we’ll be able to grow this competition and have it every single year for young people in our metro region.”

Crossman says the competition requirements were released at the end of August to schools in the Greater Atlanta region, and despite the quick turnaround, there were 78 submissions and 189 youth participants.

Twenty-four percent of those students were high school-aged, and 30 percent of the youth lived in low or very Child Well-Being areas, according to United Way’s Child Well-Being Map, Crossman says.

United Way of Greater Atlanta saw two years ago after its strategic planning meeting that the zip code a child lived in too often determined the fate of that child.

United Way saw that, statistically, because of what zip code a child was born into, he or she was handed a disadvantage beyond their control. Through a set of 14 family, community and child measures, including things like eighth-grade math proficiency and third-grade reading scores, United Way calculated at the time a child well-being score of 58.9.

On May 9, 2019, officials announced the score had improved in two years to 61.8. That equates to a change in the lives of more than 82,000 children in the region living in low or very low child well-being.

In addition to the Youth Maker Competition, Crossman says United Way funds an initiative called “Get Connected,” which is a digital literacy program for children and their parents.

The nine finalists for Youth Maker were comprised of five high school teams and four middle school, Crossman says.

The finalists had to pitch their projects to judges in a “Shark Tank-style” demonstration before a winner was selected in front of the crowd at AT&T.

The finalists had run through those demonstrations for hours, and the time was quickly approaching for the winners to be announced.

Little made his way to the stage prior to the announcement, and he was presented a $230,000 check from AT&T’s Director of Federal Public Affairs Yvette Pugh. The check would fund “Community Impact and STEM” projects at United Way. AT&T supports the Chief Science Officer (CSO) program, which seeks to enhance the workforce and employability skills of student CSOs and their peers.

“We believe in the work United Way is doing,” Pugh said. “We have 20,000 employees in Georgia. We live and work in this community and want to be a part of the great work you are doing to move our communities forward.”

The STEM Youth Maker Competition is a great example of ways to move these communities forward.

“We know job trends in the Greater Atlanta region are going to require more science and math in order for young people to compete in the workforce of today and tomorrow,” Crossman says.



Each of the finalists and their school’s sponsors rushed to their tables with Chick-fil-A boxed lunches, eagerly awaiting the final results while nibbling on chicken sandwiches.

The judges were made up of local business owners and sponsors — the project was sponsored by Cox Enterprises, AT&T, General Motors and the African-American Partnership Affinity Group at United Way. They were tasked with selecting one middle school and high school winner each, but narrowing down to one each was more difficult than it seemed.

Ultimately, there were two winners each from those categories. In the middle-school division, Amariyahu Edmunds and Regie Ingram each won, and in high school division the two winners were the Forest Park High School Team and then Madison Kenney. Manitca Kheim, Helen Tran, Sharron Van, Evan Minor and Lazaro Valle-Reynoso made up the Forest Food Initiative.

The Forest Food Initiative is a hydroponics system and greenhouse that would address a lack of access to produce in Forest Park, Clayton County.

“Our goal was to create a hydroponics system and address a food desert in our community,” says Lazaro Valle-Reynoso, a Forest Park High School student. “So, what is a food desert? It is an area where people can’t reach food and fresh produce. I had a teammate who said she had to drive 30 minutes to buy fresh produce.”

Helen Tran said the Forest Food Initiative started through the CSO program, but once the team learned of the Youth Maker Competition, they pulled in additional members to form a team.

“We had a PowerPoint, and I brought in a hydroponics prototype,” Tran said. “We went over the budget, the goals and who we were collaborating with, and we shared with the judges what living in a food desert looks like.”

Tran says her family can only find certain foods by traveling 30 minutes or more one way, and she says this isn’t uncommon at her school.

Valle-Reynoso says the garden and greenhouse project addresses this issue.

Kenney established previously a RoboChicks program at the Andrew and Walter Young YMCA to help “get girls interested in STEM.”

“I started coaching them,” Kenney says. “When I saw the United Way grant, I applied ASAP because I wanted to get more funding to coach more girls and, at the time, I got a request to do an all-boys team as well.”

Kenney says her interest in STEM started when she was 8 years old.

“I got my most experience hands-on,” she says.

Like Kenney, Edmunds also first became interested in STEM while he was in elementary school. He says he was intrigued by the opportunity to build something on his own.

He developed his “Code Flow” program to generate more interest in STEM among younger kids.

“A lot of kids in my school, specifically third-graders, aren’t excited about STEM,” he says. “It can be fun. I want to take 10 students, and I want to buy them [robots] that you can code and get them to perform specific tasks in multiple obstacle courses, and my hope is that they will get excited about STEM.”

Edmunds loved the idea that as a kid he could learn how to “code and build stuff.”

“I built a robot out of a fan with, like, air pumps and air pressure, and when I saw what I could do, I said, ‘This looks really cool,’” Edmunds says. “STEM is everywhere! There’s nothing that you can touch that hasn’t been involved with science.”

Ingram also loved how STEM allowed him to open his mind and create something of his own. Ingram developed a joggers’ belt that he presented to the judges.

“I started with an experiment in the science fair to see if I could make electricity with magnets and coils of wire,” Ingram says, “and I wanted to make a product for this idea.”

Ingram identified a problem he saw that would allow him to flesh out this idea and address a need in his community. The belt is made of nylon and fits around a jogger’s waist. As the jogger bounces up and down, the magnets inside of a tube bounce up and down hitting a coil of wires attached to an LED light. The light begins to flash, which signals to drivers on the road that a jogger is on the sidewalk or passing in front of them.

“There are so many jogger injuries that happen each year,” Ingram says. He now plans to turn the Youth Maker grant into 30 prototypes he can share with his fellow classmates on his middle school track team.

The competition’s success stems —no pun intended— from an overall need in the community to generate interest around technology, which is where a trained workforce is needed in the Greater Atlanta region.

“The number of technology jobs far outpace the people that can fill those jobs,” Crossman says. “Many of the companies in our region are going out of state and country to get those jobs filled. We can change that. STEM programming for young people and STEM education is a critical part of making that happen.”

For more information for STEM programming and United Way of Greater Atlanta’s work, visit

Brandon Chubb’s introduction to philanthropy started his junior year at Wake Forest University.

The 25-year-old Chubb, who played inside linebacker for the Demon Deacons, started volunteering for an organization called, “Help Our People Eat.” He said he would go to a local church in Winston-Salem, North Carolina where groups would prepare and pack meals that they would hand out to children in the city.

According to HOPE of Winston-Salem, one out of every four children in North Carolina has insufficient food to meet their nutritional needs.

“We would pass out lunches to these kids, and we would just sit and eat and enjoy it with them,” he says. “Seeing the joy on those kids’ faces and being able to take that stress off their day — I just wanted to keep doing it. So, I got to where I was doing it every Sunday that I was in college. That was already in my heart, and I wanted to carry that into my hometown.”

Brandon and Bradley Chubb started the Chubb Foundation in October 2017. Brandon, who lives in Vinings with wife, Cassidy, says the foundation’s purpose is to “activate human potential,” and they help do this by tackling different issues through various initiatives in the Greater Atlanta community.

Brandon is the son of Aaron and Stacey Chubb. His father played for University of Georgia and was later drafted in the NFL by the New England Patriots — his mother is an athlete, too, competing in half and full marathons as well as triathlons.

He and his brother grew up idolizing their father and his accomplishments, Brandon says.

Brandon was a standout inside linebacker at Wake Forest University, earning All-ACC defensive honors in his senior season. He signed with the Los Angeles Rams in 2016 as a priority free agent. He had stints with the Rams and Detroit Lions, and he’s currently in his second season with the Carolina Panthers.

This past week, Brandon has been at the United Way of Greater Atlanta offices completing the third week of an NFL Players Association externship.

Brandon discovered the externship through the NFLPA, and he singled out United Way as the perfect place for him to gain knowledge about the inner working of the largest United Way in the United States.

The experience at the United Way could help him as he operates his own foundation with brother, Bradley, an NC State graduate who now plays outside linebacker for the Denver Broncos.

He said in his first two weeks of the externship, he spent time in meetings with United Way Worldwide to discuss the NFL partnership with United Way and how to better connect teams to local United Way chapters. They wanted to make sure “everybody is getting the same experience no matter where they are,” he says.

The discussion also focused on making sure the organization “had the necessary resources to engage” with players in different cities.

In his week at United Way of Greater Atlanta, Brandon has learned how the nonprofit operates under its mission and Child Well-Being agenda to make sure they can engage donors and volunteers.

Connections he’s built this week have been important as he moves forward, Brandon says. He wants to take the experience at the large nonprofit and scale it down to benefit his own organization.

The foundation hosted its first event Oct. 21, 2017 at Bobby Dodd Stadium. Brandon took 10 students from Barack H. Obama Elementary Magnet School of Technology to watch Georgia Tech play his alma mater in football.

“They loved it,” he said. “It was an opportunity to get out of the house and the environment that they are used to.”

The Chubb Foundation looks to provide opportunities for youth within Atlanta communities. One of the ways they are doing this is through the “Moving the Needle: Effecting Change through Entrepreneurship” program.

“Moving the Needle” is a 10-week program with Active Youth Academy, an Atlanta public school after school program, with curriculum focused on entrepreneurship.

“It’s a curriculum that we established, and we have a facilitator week-by-week that teaches them how to build these ideas,” Brandon says. “This is led by young entrepreneurs. We want them to see them and say, ‘Hey, you look like me. I can do that.’”

Brandon says the goal is to expose fifth and sixth-graders to different types of entrepreneurship. It’s a way for them to see that truly anything is possible.

“These kids aren’t around entrepreneurs,” Brandon says. “Entrepreneurship — it’s a mindset, and it’s hard to visualize and put your mind to something if you don’t see it.”

The program culminates in a “Shark Tank-type” presentation of the students’ entrepreneurial endeavors at the end of 10 weeks. Through the course of the program, students brainstorm and come up with different ideas to address a need in their community.

“I want the kids to present in front of the community and family, but also in front of the sponsors and donors,” he says. “I’m hoping that they can see that they can do anything they put their minds to. We want to cultivate that mindset. It’s a go-getter mentality, a hustle and bustle.”

The Chubb Foundation held its inaugural football camp in July 2018 at Mercedes-Benz Stadium. The foundation partnered with Big Brothers Big Sisters of Metro Atlanta, 100 Black Men of South Metro Atlanta and Active Youth Academy.

“We had around 300 kids,” Brandon says. “We put them through a camp in the stadium, and we had a Q and A afterward. We wanted to put them in these experiences where they can have exposure.”

Brandon and Bradley hope to leverage their relationships with coaches, inviting them to the camps to see talented kids who may not have ever gotten the chance to perform in front of recruiters otherwise.

The Chubb Foundation has plans to build on these programs for the future.

“We have big plans for everything, but with those two that we are running, I want them to expand that way,” Brandon says. “Being with United Way, I want that to be a partnership as well.”